The NAA unifies a diverse industry to serve three primary goals:
It is difficult for one species group, one company, or one producer to influence policy and government decision-makers. However, by working together the U.S. aquaculture industries will be heard. As the “One Voice” for industry, the NAA works to ensure that you are represented on the issues that affect you the most. In addition to coordinating action within the industry, the NAA provides a national voice to media and policy makers.
The NAA works hard to increase the demand for U.S. farm-raised seafood. Through the development of brochures, participation in forums, the NAA website, and exhibiting at various tradeshows such as the Boston Seafood Show, the National Restaurant Association, and the American Dietetic Association, the NAA makes sure that accurate facts, science-based information, and the health benefits of U.S. farm-raised seafood are communicated to health professionals, educators, consumers, and the media.
Through NAA Industry Updates and NAA Action Alerts, NAA provides timely information to its members on association and industry events, issues, changes in federal regulations, and other topics of importance
The NAA serves as a direct source of information for reporters, government agencies, teachers, students, seafood buyers, consumers, and others. Questions on current issues, trends, statistics, and other specifics about the domestic aquaculture industry and its products are answered or referred to a credible source.
As a member of the Aquaculture America Conference Steering Committee, the NAA organizes a Producer Program comprised of various sessions on marketing, aquatic animal health, offshore aquaculture, emerging species, and other topics of interest to domestic producers. NAA members are eligible for up to a $100 discount on the Aquaculture America Conference registration fee. In addition, NAA conducts workshops across the US to give producers the knowledge and skills to help shape the public’s perception of aquaculture at the local level, to market their products more effectively, and to improve their profits.
Participation and input from members to the NAA’s priorities and programs is essential in the success of the association. Members often accompany NAA staff in representing the US aquaculture industry on stakeholder panels, agency visits, and national committees.